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Today, we’re announcing that we’re sunsetting the Luna.ai platform on March 15th, 2025. And that we’re continuing under a different brand with a different product: Utopian Labs.
On the one hand, it feels surreal to take something offline that took years of blood, sweat, and tears to build in the first place. But it also feels extremely exciting to continue our mission, with the same vision, and with a better product.
I sometimes think back to the times before Luna.ai, when we were running a lead generation agency. Those were different times. Because our most ingenious “growth hack” wasn’t this super advanced AI agent or a deliverability-optimized email server. No, our success merely came from sending selfies with “Up for a coffee, {{firstName}}?”.
3 years later, the market has changed completely. It has become too easy to send low-quality emails at scale, resulting in issues with deliverability, privacy regulations, and overflowing inboxes. There are thousands of companies selling AI SDRs, with very few understanding the meaning of “Quality over Quantity”.
All of this made us realize that a change in direction was needed.
While the market has changed, our vision remains the same. I still see a bright future for AI in sales. Fully automated isn’t the future. Not yet. After years of building a fully autonomous AI Sales agent, analyzing data, running countless tests and experiments, and most importantly, speaking with thousands of companies, this has become very clear.
AI is getting smarter at a rapid pace, but doing business still means building relationships. People working with people. AI can do many things that your team is too expensive for. Or things they simply don’t want to do. The current AI revolution is amplifying your (sales)teams; maximizing their output. ‘Agents selling to agents’ is still something for the future.
This is why we became Utopian Labs. Instead of having a black box, third-party tool that you have no control over whatsoever, we’re bringing AI agents directly to your workflow. Each agent has their expertise (Research, Qualification, Timing, Classification, and Copywriting). You use them however you want.
- Qualify incoming demo requests, to determine which are worth your time? Check
- Periodically nurture your closed/lost section to keep tabs on these leads? Check
- Send drip campaigns to leads that you’re nurturing until it’s the right time? Check
- Research participants in a sales meeting as preparation? Check
- Generate call scripts for every deal that hits a specific stage? Check
It doesn’t matter what your tech stack currently looks like, or what automations or workflows you’re working with, our agents will fit right in. They’re like building blocks that you can use to build your perfect sales strategy.
As a founder, it’s never easy to stop working on something you have believed in for so long. That’s why I’m extremely grateful for the team, our investors, and all of our Luna.ai users who have supported us through the years. And I can’t wait to bring Utopian Labs to heights that Luna.ai wouldn’t have been able to reach.
All that’s left for me to do is to finish with the required closing remarks:
We’re just getting started.
