Situation

‍Sastrify, a platform that manages software subscriptions at scale, needed to enhance its outreach strategies to maintain effective communication with potential clients. As a company that prides itself on optimizing tech stacks for other businesses, Sastrify understood the importance of a personalized approach in its sales processes.

Challenge

‍The evolving market landscape has made it increasingly clear that more than generic outreach strategies are needed to engage potential customers. Personalized communication is essential, yet the traditional methods are exceptionally time-consuming. Sastrify faced the challenge of sending personalized emails at scale without sacrificing each prospect's quality or specific needs. They needed a solution that could rapidly gather and utilize detailed information about each lead, ensuring every communication was relevant and engaging.

Luna.ai as solution

Luna.ai provided a sophisticated solution to automate the personalization of emails, analyzing leads' websites and social profiles within seconds to tailor each message. Luna.ai adheres to prospecting best practices and incorporates insights from millions of emails its users sent, enhancing each communication's effectiveness. On average, Luna.ai outperforms human efforts by a factor of 4.5 regarding meetings booked. By leveraging the AI Training Zone, Sastrify could further customize content with specific case studies, audience pain points, and value propositions.